Marketers know that the secret to success is winning the hearts and minds of the audience. What we see, hear, smell and touch directly influences our behaviour and decision making on an intensely emotional level. This is why appealing to the five senses is so important, no matter who or where you are or what you sell.
Visual Experience offers a range of specialist services across the retail, commercial and residential arenas to ensure that your home, office or retail business is taking every advantage of sensory activation, which has been proven to shift decision making from rational to emotional.
In a retail business, your store design, layout of fixtures, the width of the entrance, ticketing and the volume of product on display sends subliminal messages to your shopper about what you stand for, the quality of product you sell and what they can expect to pay.
In a commercial space, your messaging, decor and finishes all work together to set the mood for your clients, providing visual cues to the type of business you are, what you stand for and what you will deliver.
In the home, your furniture style and layout, colour choices, lighting and floor finishes can instantly affect your mood, which in turn affects your enjoyment of the space.
In any business, people are the key to success. How they act, what they say and promise to do, their motivation and understanding of your brand all determine whether a business is successful.
A great believer in constantly evolving what you do, Charmaine encourages her clients to remain relevant to their customer audience. Visual Experience proudly works with a network of skilled professionals who can provide specialist services to suit your needs, in the home, shop or office. Let’s have a chat today to start something together!
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