Tarocash

Tarocash is a well known men’s fashion retailer targeting the fashion savvy male between 18 & 55. Ranges include casual and formal separates, suits and accessories.

Tarocash didn’t have a set of retail standards that ensured a benchmark presentation level and how to handle the more intricate details such as display. Charmaine developed a comprehensive document that covered operational disciplines as well as store layout, fixtures & fittings, promotional set up and display techniques.